Brooke Haggerty, Executive Director - Faunalytics

Episode 21

Brooke Haggerty is the Executive Director of Faunalytics, a nonprofit that does research to help animal advocates be more effective.

Faunalytics has three main programs: doing original research, running an online library with over 6,000 summaries, and offering research support. These programs help animal advocates around the world.

Before joining Faunalytics, Brooke worked directly in animal advocacy. Now, she enjoys supporting advocates behind the scenes.

Brooke values building strong relationships with both advocates and donors. She focuses on trust and understanding donors’ motivations to keep them connected.

In this episode:

  • 00:00 – Welcome to the World of Key Relationships: Brooke Haggerty
  • 00:24 – Behind the Mission: 25 Years at the Heart of Faunalytics
  • 02:24 – Driving Change: Inside Faunalytics’ Game-Changing Programs
  • 06:21 – Cultivating Connections: Mastering Key Relationships
  • 09:18 – Leading with Heart: Brooke’s Passion for Impact
  • 10:27 – A Message of Hope: Closing Thoughts from Brooke Haggerty

"Fundraising is all about relationship building. We don't really like these transactional feeling approaches, we really wanna build community with people who care."

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 The KRM Podcast takes you behind the scenes in real-time. Every episode is packed with tactical advice, hilarious screwups, compelling conversations, and the tools and inspiration you need to create a better life.

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