Sathish Elumalai, Freelance LinkedIn Growth & Personal Branding Strategist
Sathish Elumalai is a Freelance LinkedIn Growth & Personal Branding Strategist who used to work as a software engineer at Cognizant. He started making content two years ago because he was unhappy with his full-time job.
At first, Sathish made YouTube videos and even sold lemonade on the street before finding success on LinkedIn. His honest style helped him connect with CEOs and executives.
Now, he helps others stand out on LinkedIn by writing authentic posts. He believes being real is important, especially with so much AI-generated content around.
Sathish plans his content using different themes and types of posts to attract and educate clients. His advice to other creators is to be genuine, share their own views, and spread positivity.
In this episode:
- 00:00 – Welcome to the Key Relationship Management Podcast Sathish Elumalai
- 00:31 – From Software Engineer to LinkedIn Creator: Sathish’s Journey
- 01:04 – Turning Passion into Profession: Offering LinkedIn Services
- 04:30 – Authenticity Over Automation: Standing Out on LinkedIn
- 03:14 – Building Key Relationships: Strategic Content Pillars
- 04:22 – Mastering the Funnel: Top, Middle, and Bottom Content Strategy
- 05:34 – Words to Live By: Advice to His Younger Self
- 06:10 – Tips for LinkedIn Creators: Be Genuine, Not Robotic
"To make your profile stand out, it could be better for you to show yourself authentically. Make sure that you are sharing your story in your own way of style."
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The KRM Podcast takes you behind the scenes in real-time. Every episode is packed with tactical advice, hilarious screwups, compelling conversations, and the tools and inspiration you need to create a better life.